SocialMedia.Market — MONETIZE YOUR INFLUENCE

SocialMedia.Market; Project and ICO Review

Social Media according to Google are applications and websites that enable users to interact, create and share contents with each other over the internet from anywhere in the world. 
I joined Facebook in year 2009 and Instagram some few years ago, and I have grown a very good following especially on Instagram. I absolutely love Instagram due to the better interactions I get to have with my followers, the contents we share and many more. 
This kind of interaction can however be monetized and having a really strong following on Instagram and other social networks presents a great opportunity for influencer marketing.
SocialMedia.Market is a platform that creates a transparent and safe ecosystem to simplify the integration between everyone involved in influencer marketing (marketer and publisher) and decreases cost for all engaged parties. How did we get here?
What is Influencer Marketing?
Influencer Marketing, in lay-man’s terms is a form of marketing in which influential persons like bloggers, celebrities, journalists, analysts and trend setters are used to market a brand or product by utilizing their influence on the community and their viewers.

Why is it needed?

In a very dynamic world that we live in, marketing campaigns has shifted from the traditional offline marketing to digital marketing, but digital marketing isn’t has effective has it used to be. Statistics and changes in consumer behavior have shown that new engagement strategies such as Influencer Marketing have to be developed to help increase brand advocacy. 

What is the problem with Influencer Marketing?

Influencer Marketing remains a complicated process as issues of non-compliance with executed agreements, uncertain price determination, insecure transactions, fraud and lack of control all pose a big challenge for both the marketer and publisher.

The Innovative Solution

SocialMedia.Market is the first decentralized ecosystem to discover, create, perform and analyze advertising campaigns with social media influencers.
SocialMedia.Market  is based on Blockchain technology and is designed to solve these problems by making Influencer Marketing an accessible, transparent and competitive marketplace that will open opportunities for thousands of influencers and brands all over the globe, forming targeted audience exposure and engaging consumers in the most relevant and efficient way.
 Official website: https://socialmedia.market/  
Features for influencers
  1. High-quality business opportunities for content monetization
  2. No entry barrier
  3. Easy engagements with brands
  4. Instant worldwide payments
  5. Clear task assignment

How it works:

The SocialMedia.Market platform has an easy to use and user friendly interface for both brands and influencers alike, this enables easy posting and acceptance of tasks by even novices. 
There is a Blockchain based verification of identity system which allows the platform to perform identity verification for its users where necessary and also reduces or removes totally the possibility of forgery.
A Rating System is adopted on the SocialMedia.Market platform which is essential for establishing trust between all the parties involved in transactions on the platform.
Influencers are usually popular but with varying reach and credibility so SocialMedia.Market has devise a means that will help to determine the efficiency of an influencer’s and their relevance for a brand, as well as their credibility as a partner.
The SocialMedia.Market platform is implementing Engagement Rate, as it is fundamental for choosing the blogger and there are further plans to implement Influencer trust rating with the growth of the platform; which consists of:
  • The quantity of successful campaigns completed by the user
  • User’s compliance to the conditions of the content publishing
  • The average rating from the advertiser
  • The quantity of disputes and the average dispute resolution
The effects of this rating on the price index however will be determined with the platform development.
There are more technicalities to how the SocialMedia.Market platform will work and run successfully and I recommend the official Whitepaper for more information.

Why I would invest in Social Media Market (Personal Evaluation)

For personal evaluation of ICOs, I reference four major aspects of any project namely; the project, the team, the road map and the ICO structure.

The Project:

Apart from how innovative a technology might sound I always like to look at the advantages of the project and what I stand to benefit from holding the tokens.
Some of the Advantages of SocialMedia.Market includes;
  • TRANSPARENT and competitive marketplace
  • REDUCED operational costs and fees when working with Influencer campaigns
  • ACCESSIBLE and easy-to-use, even for small businesses and influencers in the early stage of social presence
  • FAIR dispute solution based on decentralized Blockchain technology
  • ULTIMATE results, smart planning with Real-Time Analytics and Data Science
Here are some advantages of holding the SMT token:
  • SAFE escrow transactions based on Blockchain technology
  • LOW-COST transactions with less operation fees
  • SIMPLIFIED and FAST global payments
  • Earn REWARDS by participating in the decentralized dispute solution system
  • DONATIONS METHOD for bloggers and streamers

The Team:

The SocialMedia.Market team has 35 members who consist of marketing, financial and tech experts. I did due diligence and analyzed the team’s background and expertise and by researching their LinkedIn profiles. I believe this teams is a solid one.
The CEO DMITRY SHYSHOV has vast experience in influencer marketing as an early adopter. He is the CEO and founder of R.Games and Nontita limited operating in games and Esports industries.
As far as experience goes the team member that really stood out for me is the Co-founder ALEXANDRA MORAZOVA who has more than 7 years of experience in digital marketing and has also worked for big companies like Apple, Sony, Dell, and Microsoft on marketing campaigns.
The bio profiles of the team members as well as their level of experience can be checked and verified via their LinkedIn profiles.
Team Lead
This is a team I believe is capable of delivering their promises.
Advisors

The Roadmap:

The roadmap of SocialMedia.Market focuses on technology, operations infrastructure, marketing and more, but personally before investing in any project I try to look for a key feature which is a working prototype. 
The launch of the SocialMedia.Market beta is slated for February 2018 which I believe is great news, the worldwide launch however isn’t until Q1 2019 which may seem like an opportunity for potential competitors to get into the market but I am not worried because solid projects like this always finds a way to stand out from the crowd. 
I believe this is a competent team capable of reaching the milestones on their roadmap and I will follow up on the updates from their telegram community.

The ICO Structure:

The SocialMedia.Market token is and utility token. The token sale starts 9th of February and will run until 16th of March; people in the United States cannot participate. Investors can participate with a variety of Cryptocurrencies.
  • Ticker: SMT
  • Token type: ERC20
  • ICO Token Price: 1 SMT = 0.38 USD (0.00040 ETH)
  • Fundraising Goal: 15,100,000 USD (16,000 ETH)
  • Sold on pre-sale: 1,420,224 USD (PRE-ICO)
  • Total Tokens: 50,000,000
  • Available for Token Sale: 80%
  • Min/Max Personal Cap: 0.01 ETH / 300 ETH
  • Accepts: ETH, BTC, LTC, XMR, XRP, BCH, ETC, DASH, NEO, DOGE, ZEC

Conclusion:

From my personal evaluation, SocialMedia.Market ICO has a high rating and by my standards, this represents an awesome ICO.
This is a project has a good feel to it and I am looking forward to its implementation. I am bullish about SocialMedia.Market and I can see it conveniently making good returns in a few months, in terms of value. I personally will HODL the tokens for a long time for higher rewards, and also to use it on the platform.

Official:

Official website: https://socialmedia.market/ 

Disclaimer:

I am not a business advisor and this piece is not meant to be an investment advice. This is my personal opinion about a project I have researched and analyzed. I recommend that you “DYOR” do your own research, join their Telegram community, read the official Whitepaper and consult your legal adviser before investing in any ICO as they all carry a level of risk. I shall not be deemed liable for any profit or loss on funds invested in this project. Thank you.

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