ICORush

Data Market: A Limited Market The data brokerage market is a multi billion dollars one. Zettabytes of data are exchanged yearly between the brokers and the customers (companies and industries). The data market is nevertheless flawed. Companies pay highly for data but more often than not, the acquired data seldom have the required effect on the upturn of revenues or maximizing profit. Why does this happen? Online Spying The answer lies in the data gathering process. Data brokers often acquire personal data through back doors and online spying on consumers and this may have proven to work in the past but recently people have become more aware of their security and take necessary measures to protect their personal data or provide false information when browsing the Internet or during similar activities. This result in users giving off false and incomplete or inconsistent data, the brokers gather these data anyway and still sell for the same value. Photo by bruce mars from...

The Importance of OPIRIA to Companies and Organizations An idea, a thought, an inspiration, a dream, this are the beginnings of every groundbreaking inventions. Every innovation starts with a spark then a series of inspirations and packaging, which then marks to the beginnings of multi-million dollars enterprises.  This however does not guarantee success. The ability of companies not only to provide what consumers need/want but also to adapt to factors like; competition, changing market landscape and conditions global branding and many more, is what sets apart the thriving companies, brands and organizations from the ones who fail to reach their goals or eventually fold up. Data is Important The best way these thriving and successful companies adapt to the changing market and maintain a competitive advantage is by investing millions of dollars into consumer driven research, which involves the acquisition of personal consumer data. The quality of data acquired can decid...